How to Make Sure Your Real Estate Website Actually Brings You Clients

A real estate website is supposed to be your 24/7 salesperson.

But too often, it just sits there doing nothing. No calls. No leads. No property inquiries.

If you want your website to work for you—not just look pretty—here’s how to make sure it actually brings you clients.
✅ 1️⃣ Make Sure People Can Find You on Google

If your site isn’t showing up in search results, no one will visit it.

✅ Use local keywords: "homes for sale in [Your City]"
✅ Optimize title tags and meta descriptions
✅ Make sure it’s fast and mobile-friendly
✅ Add your business to Google Business Profile

When people can find you, they can hire you.
✅ 2️⃣ Make It Look Professional and Trustworthy

First impressions matter.

A cheap or generic design can make you look unprofessional—even if you’re a great agent.

✅ Use your own branding (colors, logo)
✅ High-quality photos of your properties
✅ Clear, easy-to-read layouts
✅ Your own domain (not a free subdomain)

A professional look builds trust and confidence with buyers and sellers.
✅ 3️⃣ Showcase Your Properties Beautifully

Your listings are your product.

✅ Unlimited photos in galleries
✅ Detailed property descriptions
✅ Maps and neighborhood info
✅ Easy ways to sort or filter listings

The goal: make visitors want to contact you to see the property in person.
✅ 4️⃣ Make It Easy to Contact You

If people have to dig for your phone number or email, they’ll leave.

✅ Place “Contact” buttons on every page
✅ Use WhatsApp links or call buttons
✅ Include clear forms to capture leads

Make it simple for potential clients to reach out right away.
✅ 5️⃣ Own and Control Your Website

Free or shared platforms often limit what you can do.

✅ Use your own domain (e.g., yourname.com)
✅ Make sure you can move it if you want
✅ Have control over your content and design

You’re investing in your own online real estate—make sure you own it.